Audience Profiling

I have used the information I gathered via the target audience questionnaire, in order to create an audience profile for the possible target audience for my music video. I created the audience profile using Xtensio, and my creation is pictured below:

Some observations and justifications of our target audience...

We believe our target age range is suitable as the actors in the music video will be 17-18 years of age, meaning the characters will be relatable to this audience. Additionally, we have chosen not to specify a gender that we will target the video towards, as there will be both males and females in our video. Our piece will be made suitable for males and females, as we found that both genders watch music videos quite frequently, so it is important that the piece has diverse appeal.

Our video will be suitable for individuals that are single, or in a relationship. We aim to tackle the theme of relationships and self-acceptance, and we hope these themes would appeal to people in all relationships statuses.

We found that the methods of marketing and distribution that our target market liked the most were television and online/social media. These were shortly followed by the option of mobile phone, which highlights that our target audience are very competent in use of technology.

UK Tribes and Audio-Visual Identities:

Using the uktribes.com website, I was able to conduct some further research into my target audience, and gain a more enlightened perception of my potential audience profile.




My target audience are part of the alternative tribe, and pictured to the right are some examples of smaller niche groups that would identify as part of my target audience.





Here is some information about the alternative tribe that was on the website. It gives an insight into their trends, lifestyle and interests:

 My target audience fall into both the "Vod:Bingers" and "Short: Snaps" AV:IDS categories. AV:IDS stands for audio-visual identities, which refers to anything that people watch or hear. The age range of my target audience spans both of these, which means they are both applicable to my potential viewers.


Here is some information about these AV:IDS profiles that I found on the website. They include information on the consumer habits of individuals, and some information about their lifestyles: