Magazine Advert Final Draft

Here is the final draft of my magazine advert:

What has changed since the draft?

Once I had created the draft version of my magazine advert, I received feedback on it from my teacher and from my peers; I also critically reviewed the piece I had created myself. I took this information and altered the design to created my final draft, which is pictured above.

I decided that the album and artist name needed to be prominent, and therefore, I attempted to make them more bold. To do this, I duplicated the title layer, and moved the layer very slightly out of line with the original. This created a bold effect, which I think will help to draw more attention to this particular area of the advert.

A change that I made to a few areas of the magazine advert was suggested by my teacher; she thought I should make certain elements of the text bold, to help to signify their importance. I took this advice on board and I chose to bold the following words/phrases: "out now", "Sorry" and "Amsterdam". I chose to bold the phrase "out now", as this is key information for the target audience. They need to know that the album is available for them to purchase at the time they are reading the advertisement. I chose to put the name of the singles "Sorry" and "Amsterdam" in bold, too. I did this as, although I increased the font size of them, I thought that changing the font to bold would help to draw attention to them further. It is important to draw attention to these names for reasons I outlined in my post about the draft of my magazine advert. 

When reviewing my magazine advert draft, I felt that the small image of the album cover needed to stand out more. Therefore, when creating my final draft I attempted to make this happen. I created a white square that was just a little bigger than the album cover image size, which helped to differentiate it from the black cover of the footer. To make it stand out more, I went into the layer options, and selected multiple blending options; 'contour', 'outer shadow' and 'bevel and emboss'. I thought these tools were effective in helping the album cover image stand out even further off the white square that I had created, as they helped to create the effect that the image was raised from the other layers.

One of my peers mentioned how I should also include the social media handles of the band, as this will provide ease to the investigate the artist. This is a convention that is commonly featured in magazine advert promoting albums that I had previously overlooked, so I decided that I should include this in my draft. I decided to include the Twitter and Facebook handles of the artist on the advert, as these are two of the most used social media platforms.