Tuesday, 24 October 2017

Target Audience

In order to identify the target audience for our music video, it was vital that we created a questionnaire. Below is a PowerPoint presentation that I have uploaded to SlideShare that details the results of the questionnaire, and includes analysis of these results.


Audience research from Jasmine Greene

As a result of our target audience research that we carried out through our questionnaire, we will aiming to create a music video that is suitable for both males and females between the ages of 16-20. We will create a narrative music video for a song of the alternative genre. We will focus on developing the narrative so that it is interesting, and we will ensure that the cinematography of the piece is varied and enticing. We will look to distribute our music video on YouTube to begin with, as this platform is free and easily accessible, and is used frequently by our identified target audience. We will aim to have our music video distributed via other methods, however, TV marketing is expensive unless the song is featured in chart shows.

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